Continental Airlines Goes Green. Or not. Or… Yes?

By Yannai Kranzler How would you respond to sitting on an airplane, digging into the seat pocket in front of you, to discover that your complementary in-flight magazine was dedicated to caring for the environment? Would you be thankful? Hopeful? Would you laugh? Would you sigh and say, “Well, I’m the one paying them to […]

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Corn, Hockey, and Eco Marketing to the World, One Community at a Time

By Yannai Kranzler Breaking news, from Dayton, Ohio: Attitudes don’t predict behavior. Economic incentives don’t usually work. And sweet corn tastes best the day it’s picked. I’ll explain: I’ve spent the last week in Dayton, with my wife, Chana’s grandparents and cousins. I expected a quiet week- great times with Chan’s family and a nice […]

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A Space for Being Sad

By Yannai Kranzler I was a bit late to Beit Knesset, synagogue, last Thursday morning, on the Ninth of Av.  By the time I arrived, it was already full of men and women praying quietly.  A Jerusalem community known for singing and loud, lively davening, on this day, everyone was solemn, contemplative.  Some sat glumly […]

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Jon Stewart on Cap & Trade: Zzzzzzzzzzzzz

By Yannai Kranzler How do you effectively photograph the earth getting a few degrees warmer? Or sea levels rising? Or animals migrating from native habitats? Marketing Climate Change has always been a challenge. And even more complicated has been marketing solutions: the intricacies of sustainable economics are just not that thrilling for most people, not […]

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On Wings of Solar Panel: Swiss Team looks to Fly ‘Round the World in Sun-Powered Plane

By Yannai Kranzler Today I booked a flight from home in Israel, to visit my family in New York. I’ll probably be one of tens of thousands of Jews flying to and from Israel this summer and holiday season. As a nation, we really fly a lot. Proportionally, I’d bet there are more Jewish environmental […]

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Correction: The Obamas are Planting an Organic Veggie Garden on the White House Lawn

By Yannai Kranzler I’m pretty sure there’s still no planned war against the species of Corn. But it turns out that the Obama family actually is turning the White House Lawn, or at least a chunk of it, into an organic garden, contrary to an article I published before the weekend. Spearheaded by First Lady […]

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Michael Pollan, the Hebrew Language, and 24 Ways to Eat Better

By Yannai Kranzler The American Army has yet to declare war on the species of Corn, despite Michael Pollan’s warnings that it is plotting to take over the world. But despite failing to convince the military to attack a vegetable, there is little doubt that Pollan has had a remarkable influence on the way people […]

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An Interview with Green Auditor (and Journalist, Playwright and Anthropologist), James Murray-White

By Yannai Kranzler If you’re like me, you’re lifestyle has yet to be “Carbon Audited.” You might even be a bit put off by anything calling itself “An Audit.” But James Murray-White, a journalist and carbon or “green” auditor from Jerusalem is anything but imposing, and with a kind heart, concerned eyes and super-good humor, […]

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Honest Prayer: the Greenest Shul in the World

By Yannai Kranzler There is officially a new standard in sustainable synagogue building: The Jewish Reconstructionist Congregation in Evanston, Illinois (JRC). We’re not talking recycling bins. We’re not even talking local food for Kiddush. We’re talking an Aron Kodesh, the “Holy Ark”, built out of wind-fallen trees from the farm next door. Grounds decorated with […]

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A New, Green, Social Justice Movement in Israel: HaTnuah Hayerukah-Meimad

By Yannai Kranzler There are a few things one notices upon visiting the website of Israel’s new Green Movement-Meimad political party: 1) Everyone’s smiling. 2) Everyone looks different from one another And it’s hard not to think: “Hey- this party just might actually be different.”

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